The cover has the "Empire" masthead which is displayed on every cover of empire magazine. Even though some of the image is covering the masthead, because Empire is such a well known magazine the audience can easily recognise the magazine from the font and the colour red.
The colour scheme for this edition is red, white and black. The red has connotations of danger which links in with the genre of the film featured on the cover which is the thriller movie "I Am Legend," The white contrasts and stands out behind the black background and the image.
It is clearly shown that Will Smith is the man character in the film featured as he is the character on the cover and the image of him is the largest and centred on the cover.
The black and white background gives us the impression of a light Vs Dark effect and Will Smith is standing in the light, therefore the audience knows he will be the "Hero" type character.
The use of fog in the background adds to the sense of mystery in the image and has connotations of something being unclear which draws the audience into the magazine.
In the main image Will Smith is holding a gun, this gives Will a strong, masculine image and makes him look powerful. His reaction however gives the audience the impression he is scared of something.
The smaller images at the bottom of the page make the cover more visual and is more likely to attract the audience.
The story hooks are placed at either side of the image in white and red to link with the colour scheme of the cover. The "I Am Legend" story hook however is in a much bigger font as it is the most important article and is the one which is more likely to engage most readers.
Other typical conventions are also displayed on the cover such as the barcode, issue date and price of the magazine.
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