Laura Bruce Media: Evaluation: Question 5 (Uses and and gratifications)

Wednesday 15 April 2015

Evaluation: Question 5 (Uses and and gratifications)

By researching conventions of a music magazine and asking my target audience their ideas about the magazine I was able to target my product carefully to ensure that I meet the needs outlined in the uses and gratifications theory.

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Target A

To achievemy target my research, planning and evaluation must be detailed, effectively communicatedand presented digitally, using a wide variety of formats. I need detailed research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards,scripts, locations and props. I need to show full evidence of the research and planning informing the construction process. My evaluation must reflect my excellent understanding of forms and conventions, an
understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an excellent understanding of the significance of audience feedback. My production work, across the formats, will demonstrates excellent creativity and
imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en-scène,appropriate transitions and use of sound.

Target A